Wednesday, 22 February 2017


* Sales of hemp extracts to the over 60’s have trebled in the past 12 months
* Stigma around Cannabis means that many customers are choosing not to tell their families about this legal supplement
* Benefits of hemp oil consumption cover a multitude of age-related disorders - from pain relief to improved heart health
Hemp oil, a dietary supplement supported by a growing volume of medical evidence, is now being embraced by older consumers. London-based LoveHemp reports that sales to those over 60 represent 25% of the business versus just 5% two years ago.
The company sells a range of THC-free hemp extracts (oils, e-liquids and body salves) which have no psychoactive properties. Legally available, hemp oil (containing cannabidiol / CBD) is taken as a supplement for a wide range of complaints, from anxiety to skin conditions and heart health. Many of the documented benefits address an ageing population.

Reported benefit
Pain relief
CBDs bind to CB1 receptors in the body to relieve pain. CBD also has an anti-inflammatory effect that reduces swelling. [1]
Slowing Alzheimer’s
Patients with Alzheimer’s experience build ups of amyloid-[beta] as well as inflammation and signs of oxidative stress. Recent studies have indicated that taking cannabidiol (CBD) extracts can reduce amyloid-[beta] production as well as having antioxidant and anti-inflammatory properties, which could potentially slow down the effects of the disease for many people. [2]
Heart health
Cannabidiol (CBD) has been shown to be anti-arrhythmic (Walsh et al, 2010) and tissue sparing.  This means it can help to suppress abnormal rhythms of the heart, such as atrial fibrillation, atrial flutter, ventricular tachycardia, and ventricular fibrillation without the side-effects of common drugs. [3]
Reduced stress
Studies using neuroimaging have shown that CBD can affect the limbic and paralimbic regions of the brain including the amygdala, which plays a key role in the fear response. When exposed to stressful situations, subjects who had been given CBD showed less activity in these parts of the brain and felt less anxiety. [4]
Arthritis relief
Research suggests that Cannabidiol may be helpful in reducing the inflammation associated with arthritis of all types including Rheumatoid arthritis, Osteoarthritis, Gout and other types of inflammatory joint diseases. By decreasing inflammation, the amount of pain, both acute and chronic, may be significantly reduced. [5]
Mental acuity
Hemp oil is high in omega-3, omega-6 and omega-9.  It is thought that hemp oil could delay the onset of age-related conditions that result in mental deterioration.

Professor Mike Barnes, a leading neurologist, said: “We’re only just starting to understand the array of benefits connected with cannabidiol consumption.  For a long time, wrongly in my view, hemp oil has carried a stigma.  It’s pleasing to learn that some evidence is emerging that there are benefits for the elderly, extending the reach of the supplement into new communities who may benefit from its addition to their diets.”
“Much like the way Dopamine has revolutionised the treatment of Parkinson’s Disease, I am sure the role of Cannabis extracts will expand into modern medical practice.  CBD is now credible and continues to surprise the scientific community.”
Tony Calamita, co-founder of Love Hemp, said: “A lot of the sales that we’ve made are to customers in their late twenties and thirties but the interest from those aged 60 plus continues to grow.  What surprises us most is the level of misinformation out there.  Some of our customers have even told us that they keep these supplements a secret from family and friends for fear of judgement.  Our hope is that continued research and pressure on the government will change perceptions of hemp and its everyday applications.”
Worldwide, the UK ranks second in the number of web searches for CBD products online.  It is estimated that the global CBD industry is already worth around $200million and the UK market is expanding rapidly.  Increased demand for Hemp has led to an additional 42,000 acres of crop-farming across the EU for its non-psychoactive compounds such as CBD, whilst the legal cannabis industry is experiencing worldwide exponential growth.
Academic references

Tim Karl, Brett Garner, David Cheng - Behavioural Pharmacology

Frontiers | In vivo Evidence for Therapeutic Properties of Cannabidiol (CBD) for Alzheimer’s Disease | Ethnopharmacology, Georgia Watt and Tim Karl - Behavioural Neuroscience, Western Sydney University, Australia

[3] British Medical Journal, Volume 97, issue 24 | 17 Cannabidiol as an anti-arrhythmic, the role of the CB1 receptors | The Robert Gordon University, School of Pharmacy and Life Sciences, Aberdeen, UK

“Distinct effects of {delta}9-tetrahydrocannabinol and cannabidiol on neural activation during emotional processing” | P Fusar-Poli, Neuroimaging Section, Division of Psychological Medicine, Institute of Psychiatry, London | Archives of General Psychiatry, (January 2009)

[5] The abnormal cannabidiol analogue O-1602 reduces nociception in a rat model of acute arthritis | Department of Physiology & Pharmacology, University of Calgary, Canada (2011)

FAQ available here:

About Professor Mike Barnes
Mike Barnes is a Professor of Neurological Rehabilitation and a trained consultant Neurologist and Rehabilitation Physician.
During his career Mike has held positions within many organisations. He has been a Chief Executive within the NHS as well holding senior academic posts, mainly at the University of Newcastle. He founded the International Centre for Neurorehabilitation at Walkergate Park in Newcastle upon Tyne. He was the Founding President of the World Federation of NeuroRehabilitation and remains on the Executive Board. He has also been President of the British Society of Rehabilitation Medicine and is currently chair of the United Kingdom Acquired Brain Injury Forum (UKABIF).

About Love Hemp

Our Products
All our products are GMO free and use 100% Natural ingredients. We only use CBD that has been extracted from organic hemp. Our oils are meticulously constituted from an assemblage of high quality CBD Hemp strains grown within the E.U and USA.  Our constitution process only uses plants that are hand-picked, sunshade dried, crushed naturally and processed in customised vessels ensuring no contamination whatsoever.

Quality Control
Our portfolio of products is put through extensive quality control to ensure the highest-level quality and purity standards. Every product has a batch number allocation which is traced to a tested sample. Every sample has been verified under laboratory conditions using HPLC analysis.
You can be reassured that all our products maintain to be part of the best quality products you can buy on the UK market today. Our aim is to look after you by supplying the highest quality so that you can experience the very best that CBD products have to offer.


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