Saturday 21 April 2018

You can now get expert nutrition advice at the supermarket!

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The Waitrose move comes as the food industry works to tackle obesity in the UK
The supermarket chain Waitrose has announced that it is hiring healthy eating specialists to help customers make healthier food choices when doing their weekly shop.
According to The Timesthe new team, trained by expert nutritionists, will walk the shop floor and be available to give advice on what changes shoppers could make to their shopping baskets to make their meals more nutritious.
The specialists will also be on hand to suggest recipes to customers, perhaps alerting them to the recipe cards that are already available in-store, as well as showing them how to read food labels properly so they can find reliable nutrition information.
The service could help individuals who struggle with healthy eating and are trying to lose weight, or be an aid for busy individuals who have fallen into a food inspiration rut. Those who have recently adopted a vegetarian or vegan lifestyle may benefit too, as they can receive guidance on how to ensure their meals contain all the nutrients they need to stay healthy.
Whatever their eating habits, the move is likely to be welcome news for shoppers. A survey, revealed by The Telegraphrecently found half of the individuals didn't feel in control of their health and a third believed they didn't have time to focus on it. 
Hungry shoppers might also find the nutritionists useful, as further research from Cornell University, mentioned in The Telegraph's report, suggests that customers doing their weekly shop on an empty stomach often opt for more unhealthy options.
“Many shoppers have the best intentions to be healthier but busy lives get in the way", reveals Waitrose’s nutrition manager, Moira Howie. "We know that small steps, top tips and nuggets of good advice can help them get started and stay on track. Research shows that changes do not have to be radical to have a positive effect and can have a lasting impact on health.”
Waitrose's news comes at a time when the food industry is attempting to make great strides in tackling the UK's obesity problem, with retailers, including Tesco and Boots, banning unhealthy food, like chocolate, from their tills.
The healthy eating specialists will start in a dozen Waitrose stores in the South-East within the next six weeks, with the scheme rolling out elsewhere by the end of the year. Waitrose will also be further extending its private food consultation trial, where customers can pay for a personalised healthy eating diet plan.

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