Experts reveal supermarket products that are just as healthy for a fraction of the price
- 'Superfoods' such as goji berries and kale have become a very fashionable diet
- While they are expensive, many of us assume healthy eating should cost more
- But is that really the case? We reveal some just as healthy but cheap alternatives
Goji berries. Kale. Wheatgrass. Chia seeds. These are just some of the fashionable foods that have attracted the 'superfood' label.
But it's an expensive way to eat. And many people assume healthy eating will cost more.
Researchers from Ohio State University recently found that the healthier a food's image, the more people expect to pay for it.
The participants in the study were told about a new product called 'granola bites'.
Those who were told it was very healthy thought it would be expensive, but when the food was given a lower health rating, the participants thought it would be cheaper.
Goji berries. Kale. Wheatgrass. Chia seeds. These are just some of the fashionable foods that have attracted the 'superfood' label
Commenting on the findings, Michelle McGuinness, from the British Dietetic Association, said: 'This is a common misconception and the health food industry is capitalising on the opinion that healthy food is more expensive.'
She added that Brussels sprouts, for example, 'can be better for you than kale, though not as fashionable or expensive'.
In other words, price does not reflect a food's health qualities.
Even when the hype surrounding an exotic new food seems compelling, there can often be more familiar alternatives that are far cheaper and just as good.
Here, we round up some superfood swaps that give you similar health benefits, but without the hefty price tag.
Just one weekly shopping basket of the cheaper alternatives could save you around £70 — multiply that over a year and that's a saving of more than £3,600.
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