Tuesday 18 June 2019

Hotels increasingly offer in-room fitness amenities!

Wake up and Work out!

Adrienne Jordan  USA TODAY

EVEN Hotels Midtown East guestroom
EVEN Hotels
If you like working out but don't want to make the trek down to the hotel fitness centre, you can take advantage of the growing trend of in-room fitness amenities.
You can stick to your workout routine when travelling by using interactive home gym systems like Mirror; burning calories with stationary Peloton bikes located in your room; or get flowing on yoga mats, exercise balls and other workout equipment that allows you to break a sweat privately. 
"The intrinsic need for wellness offerings is showing up in markets you may not expect," says Guy Langford, vice chairman and U.S. leader of the Transportation, Hospitality & Services industry at Deloitte, which collects statistics on the travel industry. "Las Vegas, for example, is seeing an increase in properties focusing on health and wellness, designating specific rooms and floors to cater to wellness-minded guests.  This not only provides the experiences travellers are looking for but also provides the hotel with an opportunity to drive a higher room rate and overall revenue."
"Having workout gear in the room provides for me fewer excuses for not staying active while on vacation," says Los Angeles-based frequent traveller, Jynarra Brinson. "The convenience of rolling out of bed and not needing to leave the comfort of your room to exercise is something I think hoteliers should consider more often." 
EVEN Hotels, an IHG hotel brand, equips every guest room with a yoga mat and block, resistance bands and an exercise ball in addition to workout-friendly flooring and on-demand fitness videos ranging from 5 to 30 minutes.
In May 2017, Hilton incorporated in-room fitness to a portion of their portfolio.
Hilton's Five Feet to Fitness program
Melissa Walker, Hilton senior director of Global Brand Wellness, launched Hilton's Five Feet to Fitness concept, where guest rooms include guided workout routines on a fitness kiosk, an indoor spin bike, suspension accessories, resistance bands, exercise balls, yoga mats and sports performance flooring.
"Five Feet to Fitness allows our guests to pursue wellness on their own terms and pursue a wide variety of fitness modalities to include strength, cardio, functional and mind/body training," Walker told USA TODAY.
More: Home workout: Companies like Peloton, Mirror, FightCamp push remote fitness forward
Hilton plans to offer Five Feet to Fitness in over 560 DoubleTree by Hilton properties globally by 2020. The in-room amenities are currently available at hotels in New York, Texas, Illinois and Florida. 
Peloton bikes inside a Yotel New York's VIP suite
Many properties now offer stationary bikes in-room, according to Peloton, which has its exercise bikes in rooms at over 70 U.S. hotels.
"Since we debuted our first bikes in 2014, we’ve heard from our community that they want to continue working out with Peloton while they travel," Ryan Crabbe, the company's senior director of commercial experience, told USA TODAY. 
To that end, Westin has specifically designated WestinWORKOUT guest rooms in over 50 locations across the country, where travellers can work out on Peloton bikes.
An example of someone working out on the interactive home gym, Mirror
And some hotels across the country are incorporating another tech-based wellness tool in the rooms: Mirror, a digital personal trainer that instructs on different fitness routines, from yoga and Pilates to boxing and cardio. 
To coincide with Global Wellness Day on June 8, the Mandarin Oriental Hotel Group unveiled Mirror speciality suites across all properties in the U.S, including New York, Boston, Washington D.C., and Miami. On June 1st, Estancia La Jolla Hotel & Spa launched its new Wellness Suites to include Mirror.

LUMA Hotel Times Square
Another fitness amenity popping up inside U.S. hotel rooms is complimentary workout and wellness kits that fit in bags, boxes and carts. For example, the Hilton New Orleans Riverside offers "Bootcamp in a Box," which includes free weights, ab rollers, push-up bars, jump rope, cushioned knee pad and a workout guide. 
 Boutique hotels are also jumping on the in-room fitness trend. The LINQ Hotel & Casino in Las Vegas has complimentary in-room fitness carts that include yoga mats, stability balls, fitness discs and foam rollers, while LUMA Hotel Times Square has a "GYMbag" that features a yoga mat and block, bionic bar, ergonomic push-up bar, resistance bands, ab wheel and muscle relaxation balls.
Brinson says hotel in-room workout options were ultimately the deciding factor when she booked her upcoming trip.

"Other hotels were comparable in rate and walkability, but could not compete with the in-room features of the hotel my partner and I chose," she said. "The exercise bike will be a lifesaver, especially since this next trip will involve ingesting lots of carbohydrates."

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