Asda to become first UK supermarket to sell wonky veg boxes
The box costs £3.50 and the supermarket says they contain enough to feed a family of four for a week
Asda will become the UK's first supermarket to sell a box of wonky vegetables in 128 of its stores on Friday.
The box costs £3.50 and the supermarket says they contain enough to feed a family of four for a week.
It contains seasonal vegetables and salad ingredients including
carrots, onion, peppers, potatoes, cucumber, cabbage, leeks and parsnip.
Wonky vegetables are selected from farmers' crops because they are
misshapen, have growth cracks, or are a different size than average.
They are sold at a reduced price as customers may take longer to peel and prepare them.
An example of some of the wonky vegetables available
Asda introduced imperfect fruit and vegetables into its stores in
January 2015, in a move championed by Jamie Oliver and Jimmy Doherty.
During the latest series of Jamie and Jimmy's Friday Night Feast on
Channel 4, the pair revisited Asda's wonky veg and challenged the
supermarket to extend the range even further.