Thursday 18 January 2018

Hello, hibiscus!

Around the globe, hibiscus is held in pretty high regard.  
It’s the national flower of Haiti, with other versions also representing South Korea and Malaysia, and in Hinduism, red hibiscus is the flower of the goddess Kali.  
While in Hawaii, where the hibiscus is the state flower, the pretty bloom can be worn to show if a woman is single or not; placed behind the left ear, it shows a lady is married or on a relationship, while wearing it behind the right represents being single.  
In Chinese medicine, it is revered for its antioxidant, anti-inflammatory and emollient properties, which also makes the flower a powerful player in beauty and skincare. If you’re not already familiar with it, now is the time to say hello to hibiscus!  
Also known as Rose Mallow, more and more beauty brands are turning to it thanks to hibiscus being a natural source of alpha hydroxy acids (AHAs), a hero product when it comes to exfoliating, reducing wrinkles and curbing the visible effects of ageing on the skin. Plenty of popular skincare brands use chemical forms of AHAs, though these can often be too harsh for some complexions, whereas the natural form is much gentler.  
Eminence Organic Skincare tapped into the visage boosting the power of the flower with its Hibiscus range, which includes the Instant Line Filler, Ultra Lift Eye Cream, and Ultra Neck Cream because the ingredient increases elasticity. These products are moisture rich and truly keep skin hydrated and supple.  
Similarly, the high vitamin E, antioxidant and omega content of the flower is what inspired Aurelia Probiotic Skincare to use it in the botanical rich Restorative Cream Body Cleanser, and new British brand Nakin have included Hydrolyzed Hibiscus Extract in the Anti-Ageing Performance Face Serum and Anti-Ageing Eye Cream Complex, calling it “natural Botox”.  
No7’s brand new Lift & Luminate Triple Action Serum Foundation chose to use hibiscus extract, taken from the seed of Hibiscus Abelmoschus because it’s rich in peptides and amino acids, which helps to support collagen production and makes skin look and feel smoother.  
And Jimmy Choo has zoned in on the delicate scent of hibiscus for the L’Eau perfume, as has fun new brand Being, from the makers of Sanctuary Spa, using it for one of its signature fragrances, pairing it with coconut water for a nine-piece range of bathroom goodies, including a body butter, shower gel and hand cream. 

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